Supermarket usually has many in-house brands to keep the price low. They might launched in-house rice, meat, milk etc.. NTUC has launched its Fareprice potato chips. I bought and tried as it is pretty cheap. $1.15 for 75g. There are many flavours to choose from and I have to recommend the hot and spicy flavour. It is really good. The spiciness and crispiness are great! So dun shunt in-house brand cos it can be as good as branded without a premium price.
Is It Good?? 